Media and Entertainment industry

We can provide you with all the necessary data for your media and entertainment industry.

Broadcast & Cable TV Monitoring

The advertisements are identified and segmented out manually, using a software proprietary to the Clients or provided by Data-Core. These identified advertisements are then mapped against an archive for duplicates. Any new advertisements identified are placed in a manual queue for classification and attribution. Data-Core has been outsourced the segmentation, mapping, classification, coding and attributing of broadcast advertisements placed in this manual queue. The process involves, in order of complexity:

• Segmentation: identification of advertisements
• Mapping: whether the advertisement is new or a repeat of an earlier advertisement
• Classification/Coding: placing the advertisement in its relevant category
• Quality assurance: verifying if the first two processes were executed correctly
• Attributing: adding attributes to the advertisement in accordance with Client needs and requests

Online Ad Monitoring

Web-scraping software is used to identify advertisements appearing on the various web pages. Sometimes, the automated process identifies an advertisement as new due to varying sizes or orientations. Data-Core’s business process function is to isolate an advertisement material that has been identified by the, web-scraping software, trigger a search against an archived database, map its attributes from an existing duplicate advertisement, or mark it as new. If the advertisement is new, as most of them are, the operator goes to the next step — a creative attribution process — where the operator adds attributes such as Primary Advertiser, Co-op Partner, Competitor, Headline, a brief Advertisement Description, Celebrities and a Tag Line. The attribution process requires experienced operators, familiar with the domain and possessing good articulation skills.

Print Media Segmentation

Scanned pages of Newspapers and Magazines are accessed from a secure database. The mapping process with data from an archived database is done to eliminate duplicate advertisements. Our operators identify advertisements based on specific guidelines, and from those pages add attributes similar to online advertisements. In this manner, the client is able to identify any new advertisement appearing in a publication throughout the U.S. within a few days of the availability of the publication.

Radio Broadcasting Monitoring

In this kind of processing, our operators listen to broadcast material and do the following:

• Provide fully transcribed (edited or unedited) material or summarized descriptions of the material.
• Determine whether an advertisement is new by the “mapping” process.
• Complete the creative attribution process as described above for all new advertisements.

Multilingual capability

Data-Core performs all of the above processes in all media in multiple languages: English, Spanish and French.